עברית

English

E‑commerce and digital marketing expert with over 20 years of experience building online operations from scratch, scaling international sales, and leading digital transformation projects. Skilled in managing Shopify, WordPress, and Magento platforms; marketing automation (Email, SMS, WhatsApp); SEO; CRO; and performance campaigns. Proven ability to double sales, improve conversion rates, leverage AI for content creation, and manage cross-border teams.

Core Competencies

 

    • E‑commerce strategy & digital marketing

    • Shopify / WordPress / Magento management

    • Marketing automation & customer journey optimization (Email, SMS, WhatsApp)

    • SEO & CRO, paid campaigns (Google, Meta)

    • International markets: USA, Europe & Israel

    • Analytics, Tag Manager, AI-driven marketing tools

Key Achievements

 

    • Doubled U.S. sales (Movinglife, 2023) through automation, SEO, and targeted campaigns.

    • Built a full e‑commerce infrastructure for a luxury jewelry brand (Swarovski Jewelry): three websites, CRM automations, campaigns, and social presence.

    • Significant conversion uplift via A/B testing and advanced analytics integration.

    • Collaborated with global leaders such as NICE, Amdocs, Mellanox, Pfizer, and Merck.

Professional Experience

2020–2024 | E‑commerce & Digital Projects Consultant
 Key clients: Shamir Systems, Movinglife, Swarovski

 

    • Designed and implemented e‑commerce and marketing automation systems (Email, SMS, WhatsApp).

    • Managed large advertising budgets tailored to the U.S. market.

    • Built SEO-driven websites and landing pages with CRO focus.

    • Created AI-generated content, managed social channels, and delivered KPI reports.

    • Served as E‑commerce Domain Manager for Shamir Systems – defined the company’s e‑commerce interface in an omni‑channel environment; worked daily with teams managing some of Israel’s largest e‑commerce sites; honed advanced skills in email marketing, SMS and WhatsApp campaigns.

2016–2020 | Fashion & Jewelry Online Stores Manager
 Clients: Shiranka, Oliva, Sasha

 

    • Managed Shopify/WordPress stores and daily operations.

    • Ran paid campaigns on Facebook, Google & Instagram.

    • Coordinated influencer collaborations and improved customer experience.

2015–2020 | Etsy Stores Builder & Manager

 

    • Managed dozens of stores (jewelry, ceramics, fashion, bags).

    • Achieved online sales in the hundreds of thousands of USD.

2013–2015 | Name‑necklace.com – International E‑commerce Project

 

    • Built 15 Drupal websites for international markets.

    • Led SEO, Amazon store launch, Trustpilot integration, and global support.

1993–2013 | Founder & CEO, AOP – MARCOM

 

    • Led branding, marketing, and website projects for tech & pharma leaders.

    • Clients included NICE, Gilat, Amdocs, Mellanox, Pfizer, and Merck.

    • Managed a 15-person team delivering international marketing services.

Languages

 

    • Hebrew – native

    • English – fluent

Technical Skills

 

    • Platforms: Shopify, WordPress, Magento

    • Marketing: Google Ads, Facebook Ads, Analytics, Tag Manager

    • Design: Photoshop (expert), Illustrator (advanced)

    • CRM & Automation: Freshworks, Zoho, Priority, Bulk SMS

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